Watch Now | Jay-Z Executive Produces NBA 2K13

Jay-Z’s brand continues to grow as it has been announced today that Mr. Shawn Carter will produce NBA 2K13. Big moves for a big business man. Hit the jump to watch the video.


Kicks | A Look at the Nike Air Force 1 Mid White/Metallic silver

If you want to look fresh in the summer we all know that the main item needed in your arsenal is pair of white Nike Air Force Ones. Nike is aware of this and presents the summer classic in a new colorwway that is sure to turn heads when you walk down the block in […]


Eye Candy | MJ Flix Beach Stadium

MJ Flix shares with us a behind the scenes video of their photo shoot for the Beach Stadium. Hit the jump to watch the video.


Watch Now | The Story of MF Doom’s Mask

For all of you MF Doom fans out there here is the story of how the underground MF’s mask came into fruition. Watch after the jump. Cool stuff.


New Mixtape | Lil B – Obama Basedgod

Lil B is back again with yet another mixtape. Did he like just drop one last week? Either way listen and download after the jump. #SWAG!


Watch Now | Yasiin Bey Stars In Louis Vuitton Ad ‘Dream’

Yasiin Bey recently was commissioned to appear in an ad for Louis Vuitton called Dream. The visual showcases Yasiin as he speaks about a dream he had in classic Muhamad Ali fashion. Hit the jump to watch. Louis Vuitton “Dream” – Directed by Stuart McIntyre from Steam Films on Vimeo.


New Music Video | Rick Ross Says You Can’t Hold Him Back in New Video

Rick Ross’ latest album God Forgives, I Don’t drops in stores tomorrow and to set things off the bawse has released the official music video for the albums latest single “Hold Me Back.” Ross took the cameras to the Caliope projects in New Orleans for this one and thugged it out in full black and […]